In 2022, the City of Jackson, TN, marked a significant milestone as it celebrated its bicentennial year. To commemorate this historic event, the Jackson-Madison County Bicentennial was a year-long celebration filled with activities including Heritage Days events, and a Bicentennial Grand Finale. Paris Creative Agency was tasked with creating a brand guide, developing a new logo and website, managing events, social media, and press to make the bicentennial a memorable and inclusive celebration for all residents and visitors.

Brand Development and Communication

Paris Creative Agency embarked on a comprehensive brand development process, crafting a cohesive brand guide that reflected Jackson’s rich heritage, vibrant culture, and inclusive community spirit. A new logo was designed, symbolizing the unity of Jackson’s diverse neighborhoods, past, and present. The new logo was strategically placed across marketing materials, including banners, posters, and digital media.

To enhance engagement and provide up-to-date information, Paris Creative Agency designed a user-friendly website for the Jackson-Madison County Bicentennial. The website served as a hub for event schedules, ticket purchases, and historical information about Jackson’s growth and achievements over the past two centuries.

Heritage Days Events

Throughout the year, the Bicentennial celebrated the unique communities that make up Jackson, TN, through a series of Heritage Days events. These events highlighted the rich cultural traditions, histories, and stories of different neighborhoods, fostering a sense of pride and unity among residents. Paris Creative Agency managed the promotion of each Heritage Days event, ensuring the city’s diverse communities felt represented and celebrated.

Bicentennial Grand Finale

The pinnacle of the Bicentennial was the grand finale held at the Jackson Ballpark. Paris Creative Agency, along with the Bicentennial board, orchestrated the organization and execution of this momentous event. The grand finale featured performances by well-known singers and bands, providing entertainment for attendees of all ages. The spectacular fireworks display added to the celebratory atmosphere, lighting up the night sky and symbolizing the city’s bright future.

Social Media and Press Management

Paris Creative Agency diligently managed the Bicentennial’s social media platforms, creating engaging content that highlighted event updates, and community stories. By leveraging social media platforms, the Bicentennial reached a wider audience and encouraged residents to actively participate in the festivities.

Extensive press coverage was secured by Paris Creative Agency, with press releases and media outreach showcasing the significance of the Jackson-Madison County Bicentennial. Positive media coverage further heightened excitement and encouraged more people to join in the celebrations.

Attendance and Impact

The Bicentennial events were met with overwhelming support and enthusiasm from the community. The events throughout the year and Bicentennial Grand Finale drew a crowd of more than 70,000 people, creating a memorable and unforgettable experience for all attendees.

Conclusion

The Jackson-Madison County Bicentennial celebration was a resounding success, capturing the essence of Jackson’s rich history, culture, and vibrant community. Paris Creative Agency’s strategic planning, effective communication, and seamless event management played a pivotal role in uniting the city’s residents and visitors, making the bicentennial a momentous occasion for generations to come. The year-long celebration not only showcased Jackson’s past but also strengthened its commitment to building a bright and united future.