If someone discovered us for the first time today, would they immediately understand what we do?
Does our website reflect who we are now, not who we were several years ago?
Could an outsider clearly explain our value after a 30-second scan of our site?
Do we consistently show up where our customers already spend attention?
Are we visible even when we’re not actively selling?
Would a competitor describe us as “present” in the market?
Is there clear ownership of our digital presence?
Has our website or core messaging been meaningfully updated in the last 6 months?
Would anyone immediately notice if our digital presence quietly stopped working?
Do we know which efforts actually create visibility vs. which ones just feel busy?
Are we measuring visibility in a way leadership actually trusts?
If our marketing disappeared tomorrow, would anyone outside the company notice?
