About the Client
The Honey Baked Ham Company has grown into one of the nation’s most recognizable holiday and year-round meal destinations, with hundreds of retail locations across the United States and a strong, loyal customer base.
Honey Baked Ham franchisees operate both single-unit and multi-unit markets, balancing in-store sales, online ordering, gifting, and catering as part of a proven franchise model. Each location relies on consistent brand visibility and localized marketing to stay competitive during peak seasonal demand and throughout the year.
What We Did
Paris Creative Agency partnered with more than 30 Honey Baked Ham franchise locations to support scalable, market-specific marketing efforts while maintaining brand consistency and measurable performance.
Targeted direct mail campaigns were deployed to reinforce digital efforts and strengthen local brand recognition. Mailing lists were segmented by geography, purchasing behavior, and seasonal demand trends. These campaigns supported holiday ordering, catering promotions, and in-store traffic while complementing ongoing digital advertising initiatives.
We executed performance-driven digital and social advertising campaigns focused on driving awareness, engagement, and conversions. Paid campaigns across Meta and search platforms were optimized for local intent, seasonal demand, and customer lifecycle stages.
Each franchise benefited from customized audience targeting, creative testing, and ongoing optimization to ensure consistent visibility in competitive local markets.
Our creative team produced high-quality visual assets for digital ads, direct mail, and social campaigns. Designs emphasized Honey Baked Ham’s premium products. Consistent creative execution across markets helped reinforce brand trust and improve campaign performance.
