Paris Creative Agency embarked on a comprehensive brand development process, crafting a cohesive brand guide that reflected Jackson’s rich heritage, vibrant culture, and inclusive community spirit. A new logo was designed, symbolizing the unity of Jackson’s diverse neighborhoods, past, and present. The new logo was strategically placed across marketing materials, including banners, posters, and digital media.

We built a dedicated Bicentennial website that served as the central hub for the celebration, making it easy for residents and visitors to find information and participate. The site featured a comprehensive event calendar with ticketing options, a historical timeline highlighting Jackson’s growth and achievements, educational resources, and interactive submission forms for activities like the parade, time capsule, and art contests. By centralizing all content and engagement tools in one user-friendly platform, the website helped keep the community informed, involved, and excited throughout the year-long celebration.

We designed and managed social media campaigns that shared event updates, community stories, and historical highlights, keeping audiences engaged year-round. In addition, our team produced high-quality video and photography that captured the excitement and significance of each event, providing dynamic content for social media, the website, and promotional materials.

“I have worked with Paris Creative Agency on large scale community projects. Their attention to detail, knowledge of communication and event marketing were proven to be very successful. They understand the goals and how to get them accomplished. I would be proud to work with them on future projects.”

Leigh Anne B.